International Promotion Series 1: Oh Canada!
Welcome to the first of our blog posts featuring international promotions! While international sweepstakes and contests aren't impossible, they do come with some extra baggage. Follow our series to get the scoop on a variety of countries, and learn how you can include them in your marketing plan (with the help of an administrator like us, of course)!
First up: Canada
It seems easy enough to include residents of Canada in your sweepstakes or contest. After all, it is the same continent! But, you'll need to think twice before opening and advertising your promotion to Canada residents without first taking a couple of extra steps.
- Quebec Residents. Depending upon your promotion structure, you may have to register with the Régie, and no matter your promotion structure you will definitely have to translate your promotional materials into French (yes, we recommend translating all of them). We provide translation services and can facilitate bonds / registrations with the Régie.
- Skill Testing Question. Canada resident winners must complete a skill testing question (typically a three to four step math question) before receiving a prize in a game of chance. NSC will administer the skill testing question, and advise on the best way to distribute to winners.
- Wording the Official Rules. Like most countries, Canada (whether you include Quebec or not) has certain requirements when it comes to the language included in the full Official Rules and legal disclaimers. We'll draft the required documents and, if needed have them reviewed by outside Canada legal counsel.
Let us know if we can help out with your next promotion (800-461-7308)! Feel free to browse around here to get a feel for all that we do. And, if you haven't already, follow us on Facebook, Google and LinkedIn to receive the next blog post in the International promotion series!