Online Promotion Geared Towards Kids? COPPA Rules.
If you're a kid at heart, strumming up an awesome idea for a promotion for the littles is a dream. But, this is not the time to test boundaries! There are very specific rules laid out for online promotions geared towards children under 13, and you must play by them.
What's COPPA? "The Children's Online Privacy Protection Act, effective April 21, 2000, applies to the online collection of personal information from children under 13."
What are the basic rules? If you are running an online sweepstakes or contest open and advertised to children under the age of 13 the following applies:
- Notice to Parents. Before you collect any personally identifiable info from kids under 13, you've got to get their parent's permission first. An example of personally identifiable information would be a full name, home address, telephone number, etc.
- Opt-In. After parents receive notice, they must opt the child in for participation.
We work with children's entertainment companies, so we know what we're doing! Let us know your ideas and we'll tell you what to collect, how to collect, how to notify and we'll share the various ways to keep everyone happy!
And, be sure to follow our socials (Facebook / Google / LinkedIn) to be notified when we post next! There are lots of things to consider outside of COPPA like, restrictions in certain states and social media and best practices when it comes to notifying winners. We won't leave you hanging!