15 Reasons to run a sweepstakes in 2017
Whether you’re on the fence about running a sweepstakes this year or you’re pretty certain you’re going to give it a try, it never hurts to brush up on the many reasons launching a sweepstakes is a win for you.
NEW PRODUCT INTRO
Do you have a brand new product you’re introducing to the market this year? If so, a sweepstakes is a great way to spread the word and encourage product purchase. Just remember to add a free method of entry too (it’s the law!)
GET MORE FOLLOWERS
Whether its Facebook, Twitter, Pinterest , Snapchat or another social media giant, launching a sweepstakes on social media is a sure fire way to get more likes, follows, tweets, pins and snaps. Just make sure you’re following the guidelines (we’ll help you out with that!)
You might not know this, but employee sweepstakes (and contests) make up for many of the sweepstakes we administer for our clients. Providing employees an incentive to work harder is the perfect way to increase your bottom line and create loyal team members. And, your advertising is minimal so they are a very cost effective way to kill two birds with one stone.
Surveys are a great way to collect data about your brand, market, a product or virtually any topic of interest to the growth of your business. Plus, you get to collect name and email addresses to market to later.
Do you have a brand hashtag? Sweepstakes (and other online promotions) are a great way to encourage the use of your brand’s hashtag on social channels. Check out our post on hashtag promotions, here!
Yes! If the five ideas above haven't gotten your wheels spinning yet, we’ve got 10 more reasons to add a sweepstakes, contest or game to your marketing plan for 2017:
- Create an email or mobile opt in list
- Create a mailing list
- Reward customers with your products (as prizes!)
- Distribute coupons and other offers
- Increase sales
- Increase visits to a retail location
- Increase visits to an online store or website
- Promote an event
- Launch a new campaign
- Encourage brand loyalty
Contact us to brainstorm or get a quote! We offer a variety of services to help bring that fabulous sweepstakes idea to life!