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Consumer Alert

Sweepstakes winners are NOT required to pay any money before receiving their prize. If you have been called or have been mailed notification that you have won a sweepstakes or other type of promotion and need to send money before receiving your prize you are most likely being scammed.

Over the past few years, NSC has advised consumers not to fall prey to these frauds. Unfortunately, these individuals are now using our name and logo in order to appear legitimate.  These sweepstakes are NOT legitimate and are in no way associated with NSC.

If you have been notified that you have won a sweepstakes or other type of promotion and are asked for money please contact your State Attorney General, or you can file a complaint with the Federal Trade Commission.

For more information, please click here or call 800-894-5461.

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Influencer Marketing and your Sweepstakes

Feb 23, 2017
Promotion Tips

Influencer_Marketing_and_your_Sweepstakes.jpg

While there are tons of effective marketing strategies to grow your business, there are a few that, while seemingly simple in concept, are the most effective (and cost effective). 

Today we’re talking about influencer marketing and why developing a marketing strategy surrounding social influence is a an awesome way to promote your sweepstakes (and brand!). 

WHAT IS INFLUENCER MARKETING?

Influencer marketing uses key people to drive your brand and message to a much larger market.  Instead of marketing to the consumers yourself, you hire and pay (and often inspire through your own creative and copy) influencers to spread the word for you.

WHAT IS A SOCIAL INFLUENCER?

Since influencer marketing is social and content driven, most influencer campaigns involve some level of social media (including requirements to share on various social channels).  Since a lot of social influencers have blogs of their own in addition to social media, many influencer campaigns involve sponsored posts and advertorials, which are also then shared on social media.

WHY SHOULD I USE THEM?

Word of mouth advertising is the primary factor behind 20 to 50 percent of all purchasing decisions*. 

That’s pretty compelling.  If you’re running a sweepstakes or other awesome promotion, incorporating influencer marketing into your advertising strategy is pretty much a given.  Why wouldn’t you want to increase the viral capacity of your sweepstakes (and get more entries, more names to market to in the future, and more people spreading your brand message)?   

HOW DO I FIND THEM?

Adweek recently posted a great article discussing the advantages of tapping into Insightpools Universal Search Tool to find all types of influencers.  It’s a great read and super helpful!

WHAT'S NEXT?

Contact us to discuss your next sweepstakes and influencer marketing strategies!  We’d love to hear about what you’ve got cookin’! Oh, and P.S - If you’re still on the fence about running a sweepstakes in 2017, here are 15 reasons to get the creative juices flowing.

*via

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