Influencer Marketing and your Sweepstakes
While there are tons of effective marketing strategies to grow your business, there are a few that, while seemingly simple in concept, are the most effective (and cost effective).
Today we’re talking about influencer marketing and why developing a marketing strategy surrounding social influence is a an awesome way to promote your sweepstakes (and brand!).
WHAT IS INFLUENCER MARKETING?
Influencer marketing uses key people to drive your brand and message to a much larger market. Instead of marketing to the consumers yourself, you hire and pay (and often inspire through your own creative and copy) influencers to spread the word for you.
WHAT IS A SOCIAL INFLUENCER?
Since influencer marketing is social and content driven, most influencer campaigns involve some level of social media (including requirements to share on various social channels). Since a lot of social influencers have blogs of their own in addition to social media, many influencer campaigns involve sponsored posts and advertorials, which are also then shared on social media.
WHY SHOULD I USE THEM?
Word of mouth advertising is the primary factor behind 20 to 50 percent of all purchasing decisions*.
That’s pretty compelling. If you’re running a sweepstakes or other awesome promotion, incorporating influencer marketing into your advertising strategy is pretty much a given. Why wouldn’t you want to increase the viral capacity of your sweepstakes (and get more entries, more names to market to in the future, and more people spreading your brand message)?
HOW DO I FIND THEM?
Contact us to discuss your next sweepstakes and influencer marketing strategies! We’d love to hear about what you’ve got cookin’! Oh, and P.S - If you’re still on the fence about running a sweepstakes in 2017, here are 15 reasons to get the creative juices flowing.