The Best Way to Advertise Your Sweepstakes or Contest
You’ve finalized your promotion structure, you’ve worked with us to ensure legal compliance and write the official rules. We’ve reviewed your creative for the appropriate legal disclaimers and now, it’s time to spread the word.
While you probably already have your advertising strategy in place, we wanted to share some of the best ways to advertise your sweepstakes or contest in case you’re looking for something else to add or brainstorming for the next one.
From social media, to influencers, directories, newsletters and more, we’re breaking down some of the most popular (and effective) ways to ensure a successful promotion with advertising.
We’re starting off with the most obvious and surprisingly overlooked way to advertise your sweepstakes or contest – on your website! Many sponsors totally forget to post a graphic and link to the sweepstakes on their website and this is a great way to engage your existing fans and clients.
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Be sure to share the sweepstakes with your existing database! Although they are already engaged with your brand, you can reap the benefits of social sharing - offer bonus entries for sharing on social media to reach a new pool of people.
Speaking of social media...be sure to advertise your sweepstakes on all of your social media channels. Use live video to create buzz and if you have budget, utilize the paid advertising features to boost your posts and engage a larger audience.
Oh, and don’t forget those bonus entries we mentioned above!
We wrote a post a couple of weeks ago about influencer marketing and how social influencers can be a great asset for any sweepstakes or contest.
Influencer marketing uses key people to drive your brand and message to a much larger market. Instead of marketing to the consumers yourself, you hire and pay (and often inspire through your own creative and copy) influencers to spread the word for you.
Check out the full post here. Worth the read if you’re new to the theory.
Sweepstakes and contest directories are another often overlooked way to advertise your sweepstakes or contest. And, while directories can be a great way to get traffic to your site, it may not be the best way to get legit leads for future marketing efforts (directories tend to appeal to sweeps hobbiests and those seeking freebies).
The choice to use directories heavily depends on your end goal – want tons of exposure? Get in the directories. Want to engage a specific audience who the real chance of engaging with your brand? Steer clear.
If you have a retail location, you can advertise the sweepstakes or contest via display, counter cards and even on receipts. Bonus for on pack marketing! Just make sure you pull the product from shelves once the promotion has ended.
Do you have a partner who you’d like to team up with? We see lots of promotions that involve multiple sponsors. It can be cost effective in other ways too – discounted or donated product for prizing and advertising on multiple channels.
Do you already have a relationship with someone famous in your industry (or any celebrity or athlete in general?) IF so, you might want to engage them to endorse your promotion and use their fanbase (which is probably pretty huge).
SO, WHAT'S THE BEST WAY TO ADVERTISE YOUR PROMOTION?
As many ways you can! Of course assuming those ways agree with your business model and the type of promotion you're running. The point is, the more you spread the word, the better chance you have for a successful outcome.
Brainstorming your next big promotion? We’re here. Let us know how we can help!