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Consumer Alert

Sweepstakes winners are NOT required to pay any money before receiving their prize. If you have been called or have been mailed notification that you have won a sweepstakes or other type of promotion and need to send money before receiving your prize you are most likely being scammed.

Over the past few years, NSC has advised consumers not to fall prey to these frauds. Unfortunately, these individuals are now using our name and logo in order to appear legitimate.  These sweepstakes are NOT legitimate and are in no way associated with NSC.

If you have been notified that you have won a sweepstakes or other type of promotion and are asked for money please contact your State Attorney General, or you can file a complaint with the Federal Trade Commission.

For more information, please click here or call 800-894-5461.

Blog

2017 Social Media Guidelines Refresher

Apr 25, 2017
Promotion Tips

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Is it crazy to say we are almost half way through the year?  Only a couple more months and we’re at the half way point.  In honor of that, we thought we’d talk about Social Media guidelines and give you a little refresher to ensure your next sweepstakes or contest is compliant.

Of course, all sweepstakes, contests and games are subject to the various promotional laws instituted on a federal and state level, so it’s important to consult with a sweepstakes administrator prior to hitting the go button. 

Here's a few social media guidelines to be aware of when you're planning your next promotion:

 Facebook

  • Promotions must be administered on Pages or within apps on Facebook.
  • Do not use Personal Timelines and friend connections to administer promotions
  • Entries cannot be afforded for sharing on a timeline or friends timeline or tagging a friend.
  • Follow all Facebook rules, including those governing rights of copyright, privacy, etc.
  • Include applicable releases in legal disclaimers

 Twitter

Contests and sweepstakes on Twitter may offer prizes for tweeting a particular update, for following a particular account, or for posting updates with a specific hashtag.

  • Do not encourage the creation of multiple accounts for entry
  • Do not encourage posting the same tweet twice
  • Make sure entrants mention you in entry tweets
  • Follow all Twitter rules, including those governing rights of copyright, privacy, etc.
  • Include applicable releases in legal disclaimers

Pinterest

Pinterest’s Acceptable Use Policy recommends that brands “encourage authentic behavior, keep Pinterest spam-free and be sure to comply with all relevant laws and regulations.”  

  • Do not require entrants to Pin a specific image.  They have to Pin their own stuff based upon their own tastes and preferences.
  • Do not allow more than one entry per entrant.
  • Follow all Pinterest rules, including those governing rights of copyright, privacy, etc.
  • Include applicable releases in legal disclaimers

 Instagram

  • Do not inaccurately tag content or encourage users to tag content inaccurately
  • Follow all Instagram rules, including those governing rights of copyright, privacy, etc.
  • Include applicable releases in legal disclaimers

 Snapchat

  • Follow all Snapchat rules, including those governing rights of copyright, privacy, etc.
  • Include applicable releases in legal disclaimers

 YouTube

YouTube does not allow contests to be run through ad units, but you can engage users in contests through your content on the platform, provided that the contest conforms with the below rules.

  • Do not ask entrants to give all rights for, or transfer the ownership of, their entry to you
  • Must be free to enter
  • Content should be moderated.
  • Do not pay a third party to manipulate metrics (including number of views, likes, dislikes or subscribers)
  • Follow all YouTube rules, including those governing rights of copyright, privacy, etc.
  • Include applicable releases in legal disclaimers

Am I Required to Follow these Social Media Guidelines?

Yes.  Yes you are!  Social Media networks have been known to take promotions down from their sites for failing to comply with their promotion guidelines and terms of use.  An experienced promotion administrator can help you navigate the various requirements and ensure you are in compliance prior to launch.

Are you planning to run a social sweeps or contest this year?  If so, keep us posted!  We're happy to answer any questions you have.

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