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Consumer Alert

Sweepstakes winners are NOT required to pay any money before receiving their prize. If you have been called or have been mailed notification that you have won a sweepstakes or other type of promotion and need to send money before receiving your prize you are most likely being scammed.

Over the past few years, NSC has advised consumers not to fall prey to these frauds. Unfortunately, these individuals are now using our name and logo in order to appear legitimate.  These sweepstakes are NOT legitimate and are in no way associated with NSC.

If you have been notified that you have won a sweepstakes or other type of promotion and are asked for money please contact your State Attorney General, or you can file a complaint with the Federal Trade Commission.

For more information, please click here or call 800-894-5461.

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Hosting an Online Contest with Public Vote

Jun 13, 2017
contests

Hosting_an_online_contest_with_public_vote.jpg

Skill based contests can be a great way to engage a targeted audience.  And, if done the right way, you can even get yourself some creative submissions to further promote your brand down the road!  We broke down the basics to setting up a contest here, but today we’re talking all things “public vote” and how to incorporate that into your online contest. 

WHAT IS PUBLIC VOTE?

Public vote in a skill based contest is allowing members of the public to vote on submissions as a method of determining the final winner.  Public vote typically takes place in an online setting, although it can also be incorporated in an on-site event if formatted properly.

WHY IS IT TRICKY?

When judging contest submissions every submission must be judged equally.  In a traditional contest where public vote is not present, all submissions would be judged based upon a pre-set judging criteria (i.e. creativity, content and grammar for an Essay Contest).  But, when public vote is incorporated, it’s virtually impossible to ensure every single “public judge” fairly reviews and judges every single submission (especially if there are hundreds of entries).  Friends will likely vote for their friends over strangers, etc.

IS IT ILLEGAL?

It’s not illegal to incorporate public vote in your contest of skill, but if structured unfairly it certainly could be something argued as unfair in a legal setting.  It’s important to note here that the various general laws surrounding promotions are set forth to protect consumers from being scammed, so there’s definitely risk there.

CAN I INCORPORATE IT IN MY ONLINE CONTEST?

How much risk is a matter of preference.  We always encourage our clients to reduce the risk by creating a fair environment for public vote.  An example of this is structuring the contest so that all submissions are first judged by a panel of qualified judges who determine say, 10 semi-finalists.  Those submissions are then posted online for public vote and the public vote is only a percentage of the final score the submissions received.  This is a great way to get the public involved but also better manage the process.

There are dozens of ways to structure your contest to incorporate public vote and ensure a fair judging process.  We’re happy to walk you through it.  Contact us when you’re ready!

Oh, and if you’re feeling stumped for ideas, check out these awesome summer contest ideas!

 

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