Marketing to Minors? COPPA updates are here.
It’s been a while since we talked about marketing to minors and COPPA requirements. And, they just came out with some updates so we thought it was the perfect time to dive back in.
WHO SETS FORTH THE COPPA GUIDELINES?
The Federal Trade Commission (FTC) is in charge of creating (and most recently, revising) the compliance guidelines for COPPA (the Children’s Online Privacy Protection act). In their “Six-Step Compliance Plan for Your Business” update, they include new methods for obtaining parental consent (among other things). This compliance plan clearly outlines what operators of websites and online services (like apps) have to do to protect children’s privacy and safety in an online arena.
COPPA applies to kids under 13.
WHAT ARE THE STEPS?
When it comes to running your online sweepstakes or contest, we will walk you through everything you need to do to ensure COPPPA compliance. And, we’ll make sure the aspects we administer are also in compliance with the rules.
In general operators need to do all of the below to ensure compliance:
- Determine if they’re collecting personal information from kids under 13.
- Notify parents first, before collecting personal info from their kids
- Get parents consent (verifiable consent) before collecting personal information from their kids.
- Honor parent’s ongoing rights regarding personal info collected from their kids
- Have reasonable procedures in place to protect the security of kid’s personal info and implement it at all times
ARE THERE EXCEPTIONS TO THE RULES?
Limited ones, yes. You can review them all here in this chart provided by the FTC.
Otherwise you need to always ensure compliance when marketing and collecting personal information online from kids under 13. Doing this for the number of years we have, we can help simplify this process for you to ensure FTC compliance and meet your marketing goals. Contact Us for details!