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Consumer Alert

Sweepstakes winners are NOT required to pay any money before receiving their prize. If you have been called or have been mailed notification that you have won a sweepstakes or other type of promotion and need to send money before receiving your prize you are most likely being scammed.

Over the past few years, NSC has advised consumers not to fall prey to these frauds. Unfortunately, these individuals are now using our name and logo in order to appear legitimate.  These sweepstakes are NOT legitimate and are in no way associated with NSC.

If you have been notified that you have won a sweepstakes or other type of promotion and are asked for money please contact your State Attorney General, or you can file a complaint with the Federal Trade Commission.

For more information, please click here or call 800-894-5461.

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First time running a sweepstakes? Here's a few tips.

Aug 15, 2017
Sweepstakes

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While many of our clients have been running sweepstakes and contests for years, we get plenty of inquiries from awesome brands that have never run a giveaway! And, while coming up with the basic idea surrounding your sweepstakes is easy, there are other important questions you need to ask yourself so you can be fully prepared for launch.

Here’s what you should be thinking about when deciding to run a sweepstakes.

WHEN WILL YOUR RUN YOUR PROMOTION?

While it’s impossible to ensure the success of a sweepstakes, its important to consider the time frame your going to run it.  Timing can make or break your promotion, but it also depends upon your brand and when your audience engages most. For example, if you’re interested in launching a promotion with a “Back to School” theme, you probably want to start advertising and allowing entries before that first week of school starts.

WHAT WILL YOU AWARD?

Prizes are everything and a surefire way to get people entering (or totally avoiding) your sweepstakes.  While offering lots of prizes is great, lots of small prizes that require more than just a simple entry form submission to qualify might not be too appealing. 

On the flip side, one large prize (like, a vacation home) sounds great, but there’s a huge tax liability involved in that (and that’s cash out of pocket most winners won’t have).  Make sure you think your prize structure through and hire an agency that can help you navigate the pros and cons (we might no someone...hint, hint :))

HOW WILL YOU ADVERTISE?

If you’re not advertising your sweepstakes, your probably not going to get many entries.  Develop an advertising strategy that has many arms.  In addition to conventional advertising like print and on air media, think outside the box and in the now:  co-sponsorships, social influencers, fan sharing, and more.

ARE THERE ANY LEGALITIES TO CONSIDER?

Once you’ve got the basics covered, considered the legalities (this is where an experienced agency comes in).  Are you requiring a purchase or other consideration to enter?  If so, you need an AMOE.  Is the prize pool over $5,000 and advertised to residents of Florida, NY or Florida?  If so, you need to bond & register.  Does your brand belong to a regulated industry (like the financial industry or alcohol)?  If so, there are things you definitely can’t do.

We are here for you every step of the way.  We’ll help you brainstorm, navigate the various legalities involved in the promotion structure, write the official rules, pick the winners, fulfill prizes and deal with IRS paperwork.  Contact Us with all your questions, big or small.

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